Overview
Driving Growth Across Three Strategic Seasons
At Moonberg, our airdrop strategy isn’t just about distributing tokens—it’s a carefully designed, multi-phase approach to maximize user engagement, market penetration, and platform adoption. Each season of the airdrop serves a distinct purpose, targeting different segments of the crypto community and creating real value for Moonberg as we evolve.
Season 1: Building Our Initial Community on X (formerly Twitter)
The first season of our airdrop centered around a SocialFi campaign on X (formerly Twitter)—the most widely used platform in the web3, DeFi, and crypto space. This campaign was designed to spark early engagement, build social credibility, and grow awareness directly within the heart of the ecosystem. Through this initiative, we successfully established our initial user base, attracting over 40,000 early users who laid the foundation for Moonberg’s growing community.
Season 2: Expanding Awareness with the Telegram Mini-App
In the second phase, we took a broader approach by integrating a Telegram Mini-App, making it easier for users to participate without needing deep blockchain knowledge. This was our bridge to the mainstream—onboarding a new wave of users into the web3 ecosystem while boosting market awareness of Moonberg.
Season 3: The Volume-Based Airdrop for Growth & Terminal Adoption
The third and most strategic phase will be volume-driven, designed to directly benefit Moonberg’s product launch. By rewarding users based on trading volume, we create strong incentives for real usage, generating essential feedback and refining our trading terminal before its full release.
Unlike typical airdrops that often attract short-term participants, Moonberg’s three-season structure ensures that each phase builds upon the last, creating sustained value and engagement for both sides the project and the community.
✅ Season 1 activated our initial userbase through a SocialFi campaign
✅ Season 2 expands into a broader audience and newcomers
✅ Season 3 fuels real trading activity and product growth
Each season isn’t just about giving away tokens—it’s about strategically positioning Moonberg for long-term success by ensuring we have the right users at the right time.
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